As with any business decision, the choice to purchase a computer repair franchise has both positive and negative aspects. Here we will discuss both sides of the issue, allowing for individuals to make the best choice to suit their needs. Computer Repair Franchise Pros Benefits that come from aligning yourself with a bigger company Benefits [...]

The most common method of promoting a computer repair business is through word of mouth. That can help on a small scale, but it will never be enough by itself to sustain your business. Consider putting a small 4 line ad in your local newspaper.

From our experience working with computer repair shops across the globe, we’ve found that while consumers respond to the marketing campaigns we provide to our Windows Renew partners, the platforms in which they respond to vary from region to region. In other words, a 3 month newspaper ad campaign may bring in a flood of new business in Arkansas, but may fall on deaf ears in Michigan. That same ad, or marketing message, when placed on Craigslist in Michigan, may bring in the flood of business that Arkansas experienced with the newspaper ad.

I love how Dr. Edison of New Haven, CT has grown his computer repair Twitter following through a mixture of thought-provoking personal and business tweets, while sprinkling in a few “Twitter only” promotions.

Today I received an inquiry from Chief Executive Magazine to discuss how involved CEOs should get, personally, in social media, now that their companies almost without exception are diving deeply into it. I find the topic to be a controversial one among my peers and so I’m setting the record straight.

Forget what you’ve read about hiring employees. Most textbooks are written by “professors” who operate on ideology that has little to no practical real world application. The bottom line when hiring an employee, whether it’s a computer technician, computer network troubleshooter, remote support consultant, or help desk support professional, is that they have to make you money. Period. If you can’t leverage someone’s work within your company, then he or she is useless.

It’s the nature of our industry. We live in a micro, zoomed-in, hyper-focused, minute world. We search for answers on how to fix singular computer processes that use just a few lines of invisible code to run. We revel in the new computer specs just released by Dell, and salivate over High Definition versus Standard Definition. We get caught up. We get lost in it.

Einstein said that you cannot achieve significant change by continuing to do what you’ve always done. It’s simple physics. Every action causes an equal and opposite reaction.

Let’s be real. The computer repair industry is stiff, stale, cold, and just plain boring. I look around at the companies online that service computers and I see mostly corporate speak, plain-Jane descriptions of their services, and long, tireless lists of certifications. It’s no wonder I have to drink coffee when I’m reviewing these sites.

A Windows Renew Partner recently brought this handy piece of software to my attention. It searches your PC for nonexistent and outdated Windows drivers. The company is called Slim Drivers and they provide an “Automated Driver Updates” service.