Computer Consulting Marketing Advice By IT Marketing Guru Ryan Kristopher
Category
competition
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10.04.09Step 2 To Getting Your Name Out There: Your Unique Selling Proposition (USP)The most effective strategy to growing your computer consulting company is to develop your unique selling proposition (USP). A USP is an “age-old” concept, but it works. A USP answers the question, “Why should I choose you over your competition?” The Dangers Of Not Having A Solid USP The reason a USP is so important is because if you can’t tell somebody or convince somebody in a short statement why you are better than your competition then they can’t differentiate the two of you, and you become "more of the same". When you are the same as your competitor your service becomes a commodity – ...
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07.23.09How To Use Security To Compete With The Geek SquadTime and time again I hear small computer consulting firms share their frustrations that even though their service is superior and their prices more affordable, they are consistently losing business to the Geek Squad. The #1 question technology consultants ask me in regards to the Geek Squad is "How can a little shop like mine compete with big box retail giants like the Geek Squad when they have millions of marketing dollars to throw around and I have virtually none?" The answer is: There are many, many ways you can profitably compete, but you need to do your research and learn how ...
WHO IS RYAN KRISTOPHER?
The go-to expert on helping computer technicians startup, run, and grow their own profitable computer consulting business, even when they lack the time, money or marketing talent..
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