From our experience working with computer repair shops across the globe, we’ve found that while consumers respond to the marketing campaigns we provide to our Windows Renew partners, the platforms in which they respond to vary from region to region. In other words, a 3 month newspaper ad campaign may bring in a flood of new business in Arkansas, but may fall on deaf ears in Michigan. That same ad, or marketing message, when placed on Craigslist in Michigan, may bring in the flood of business that Arkansas experienced with the newspaper ad.
Forget what you’ve read about hiring employees. Most textbooks are written by “professors” who operate on ideology that has little to no practical real world application. The bottom line when hiring an employee, whether it’s a computer technician, computer network troubleshooter, remote support consultant, or help desk support professional, is that they have to make you money. Period. If you can’t leverage someone’s work within your company, then he or she is useless.
It’s the nature of our industry. We live in a micro, zoomed-in, hyper-focused, minute world. We search for answers on how to fix singular computer processes that use just a few lines of invisible code to run. We revel in the new computer specs just released by Dell, and salivate over High Definition versus Standard Definition. We get caught up. We get lost in it.
Let’s be real. The computer repair industry is stiff, stale, cold, and just plain boring. I look around at the companies online that service computers and I see mostly corporate speak, plain-Jane descriptions of their services, and long, tireless lists of certifications. It’s no wonder I have to drink coffee when I’m reviewing these sites.
Recently on our private “Windows Renew Partner Forum” where our partners collaborate and grow their computer repair businesses together, a question was raised as to where the computer repair industry is heading and what that might mean for existing computer repair business owners.
There are two different business models you can choose from that will enable you to profitably run a computer consulting business out of your home.
Referrals are hands down the best kind of lead you can get for your business. Most computer repair companies survive off of referrals and word of mouth marketing, but few do anything to fuel more than what they get naturally. This is a huge disservice they are doing to themselves, because referrals are easy to establish, easy to automate, and VERY profitable.
Cold calling really has a bad rep. We’ve all received our fair share of telemarketing calls from lousy unprofessional sales people. But, if done correctly, you can turn cold calling into WARM calling and get a flood of new business without spending a dime.
If you implement frugal operating practices and aggressively innovate, you can outgrow your computer repair competition and end up in a better position when times are good. When it comes to computer consulting, there are 4 important steps to take to stabilize your income and build predictable wealth and market dominance.