From our experience working with computer repair shops across the globe, we’ve found that while consumers respond to the marketing campaigns we provide to our Windows Renew partners, the platforms in which they respond to vary from region to region. In other words, a 3 month newspaper ad campaign may bring in a flood of new business in Arkansas, but may fall on deaf ears in Michigan. That same ad, or marketing message, when placed on Craigslist in Michigan, may bring in the flood of business that Arkansas experienced with the newspaper ad.
Einstein said that you cannot achieve significant change by continuing to do what you’ve always done. It’s simple physics. Every action causes an equal and opposite reaction.
On , In marketing advice, by Ryan Kristopher
During the past few days, I’ve been working on a very exciting marketing research project for a high-profile, multi-billion dollar company. During my research initiatives for this client, I came across 6 interesting conclusions from various studies I found. These new found truth’s are important, because they represent a fundamental paradigm shift that is occurring between businesses and consumers. Even if your product is non-tangible, as is the case with most computer repair consultants, these trends will greatly affect the way your clients engage with you and react to your marketing strategies.
As a computer consultant you can increase your business and set your company apart from your competition by creating and sharing free Youtube instructional videos on various “How to” topics.
The most effective strategy to growing your computer consulting company is to develop your unique selling proposition (USP). A USP is an “age-old” concept, but it works.
The first step to getting your name out there when starting up a computer consulting company is to develop your marketing message.
It’s absolutely critical to the life of your computer repair business that you do the necessary research up front to determine the most ideal market for your services. You want to do this BEFORE you spend money on marketing or dedicate any time to establishing your business.
Referrals are hands down the best kind of lead you can get for your business. Most computer repair companies survive off of referrals and word of mouth marketing, but few do anything to fuel more than what they get naturally. This is a huge disservice they are doing to themselves, because referrals are easy to establish, easy to automate, and VERY profitable.
Cold calling really has a bad rep. We’ve all received our fair share of telemarketing calls from lousy unprofessional sales people. But, if done correctly, you can turn cold calling into WARM calling and get a flood of new business without spending a dime.
Get a crash course on maximizing web 2.0 and learn how to leverage social networking sites and tools to market your computer repair services for greater profits.
