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marketing strategy

• 10.04.09
  Step 2 To Getting Your Name Out There: Your Unique Selling Proposition (USP) competition, marketing strategy, smart business, starting up | 274Commentshttp://www.marketmeit.com/competition/step-2-to-getting-your-name-out-there-your-unique-selling-proposition-usp/Step+2+To+Getting+Your+Name+Out+There%3A+Your+Unique+Selling+Proposition+%28USP%292009-10-04+17%3A57%3A47ryankristopher

  The most effective strategy to growing your computer consulting company is to develop your unique selling proposition (USP). A USP is an “age-old” concept, but it works. A USP answers the question, “Why should I choose you over your competition?” The Dangers Of Not Having A Solid USP The reason a USP is so important is because if you can’t tell somebody or convince somebody in a short statement why you are better than your competition then they can’t differentiate the two of you, and you become "more of the same". When you are the same as your competitor your service becomes a commodity – ...
• 09.29.09
  Step 1 To Getting Your Name Out There: Develop Your Marketing Message marketing strategy, referrals & word of mouth, starting up, your clients | 268Commentshttp://www.marketmeit.com/referrals-word-of-mouth/step-1-getting-your-name-out-there-develop-your-marketing-message/Step+1+To+Getting+Your+Name+Out+There%3A+Develop+Your+Marketing+Message2009-09-29+04%3A55%3A31ryankristopher

  I am going to give you a fast track system to developing your marketing message as well as a few really good pointers to help you get started. 3 Key Elements Every Marketing Message Must Have: Element #1 - You need a specific target market It's important to identify specifically who your ideal client is. Determine the demographics and psychographics of your client-base so you know who you will be targeting your marketing message to. Element #2 - Identify your target market's problems and emotions You can uncover this information by talking to potential clients on the phone and subscribing to the same publications. In ...
• 09.19.09
  “How Do I Target The Right IT Markets?” marketing strategy, service strategy, smart business, starting up, your clients | 249Commentshttp://www.marketmeit.com/service-strategy/how-do-you-target-the-right-it-markets/%22How+Do+I+Target+The+Right+IT+Markets%3F%222009-09-19+21%3A17%3A25ryankristopher

  When starting your business, the last thing you want to do is arbitrarily pick your services and your target market without doing any research up front. Just picture yourself a year down the road, not having researched your target market, only to find out that after spending thousands of dollars in marketing and months of hard work that there are just not enough potential clients in your area to sustain your business. Or, maybe you find out that there ARE enough potential clients in your area but that they simply don't have the money or NEED for your services that ...
• 08.26.09
  Rediscover Cold Calling to Grow Your IT Sales marketing strategy | 216Commentshttp://www.marketmeit.com/marketing-strategy/rediscover-cold-calling-to-grow-your-it-sales/Rediscover+Cold+Calling+to+Grow+Your+IT+Sales2009-08-26+06%3A18%3A40ryankristopher

  Cold calling really has a bad rep. We've all received our fair share of telemarketing calls from lousy unprofessional sales people and so the thought of harassing our own potential clients is not appealing. From my own experiencing  of cold calling for my computer consulting business and from implementing cold calling techniques for clients who buy my Computer Consultant Business In-A-Box, I can tell you that cold calling can be extremely effective if done correctly. The secret to cold calling is to make it more of a WARM call. Here Are 2 Reasons You Should Seriously Consider Cold Calling: Cold calling is the perfect way to ...
• 08.09.09
  42 Social Networking Tips & Tools For Technology Service Marketing marketing strategy, web 2.0 | 179Commentshttp://www.marketmeit.com/marketing-strategy/social-networking-tools-for-technology-service-marketing/42+Social+Networking+Tips+%26+Tools+For+Technology+Service+Marketing2009-08-10+01%3A14%3A14ryankristopher

  For those of you technology service providers who missed the boat on the web 2.0 explosion, there's still time to catch up and use social networking to grow your business on a shoe-string budget. Here is a crash course on how best to use social media, followed by the top 42 tools to help you maximize your social marketing. Advice #1: Look at social media as a toolset rather than a checklist of websites you have to have a presence on. Not every website will be useful or appropriate for your business. You have to look at each website's strengths and weaknesses and ...
• 08.08.09
  The #1 Mistake That Will Sabotage Your IT Marketing Plan marketing strategy | 175Commentshttp://www.marketmeit.com/marketing-strategy/dont-sabotage-your-it-marketing-plan/The+%231+Mistake+That+Will+Sabotage+Your+IT+Marketing+Plan2009-08-08+04%3A00%3A34ryankristopher

  There is a very common mistake that I see IT service providers making when it comes to marketing their business. It's unfortunate for any IT company, because in doing so he or she is actually REPELLING business rather than attracting it. I am talking about IT business owners who cannot answer the question "What Do You Do?" It sounds silly, but take a look in your local yellow page book and glance over the IT ads. You'll find a wonderful array of vague, boring ads that list out general facts, offer all kinds of "off topic" services, and lack any ounce of uniqueness, intrigue, or emotional response. You see, marketing ...
• 08.01.09
  Should You Support a Windows 7 Upgrade For Small Business Clients? marketing strategy, service strategy, your clients | 110Commentshttp://www.marketmeit.com/service-strategy/support-windows-7-upgrade-for-small-business-clients/Should+You+Support+a+Windows+7+Upgrade+For+Small+Business+Clients%3F2009-08-01+08%3A18%3A37ryankristopher

  With the official release of Windows 7 due out on October 22, computer consultants and IT service providers are quickly having to decide whether to embrace or snuff Microsoft's newest operating system. Due to the longevity of XP, millions of users rely on their local computer consultant for support and advice regarding the operating system. So it's your responsibility to do your due diligence with the operating system, understand the emerging market trends and decide what you feel the best solution is. I've been teaching my Computer Consulting Business In-A-Box clients how to put a system in place to transition towards a Windows 7 solution while ...

WHO IS RYAN KRISTOPHER?

The go-to expert on helping computer technicians startup, run, and grow their own profitable computer consulting business, even when they lack the time, money or marketing talent..
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RECENT ARTICLES

• How To Run A Computer Consulting Business Out Of Your Home
• Step 2 To Getting Your Name Out There: Your Unique Selling Proposition (USP)
• Step 1 To Getting Your Name Out There: Develop Your Marketing Message
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