Computer Consulting Marketing Advice By IT Marketing Guru Ryan Kristopher
Category
referrals & word of mouth
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09.29.09Step 1 To Getting Your Name Out There: Develop Your Marketing MessageI am going to give you a fast track system to developing your marketing message as well as a few really good pointers to help you get started. 3 Key Elements Every Marketing Message Must Have: Element #1 - You need a specific target market It's important to identify specifically who your ideal client is. Determine the demographics and psychographics of your client-base so you know who you will be targeting your marketing message to. Element #2 - Identify your target market's problems and emotions You can uncover this information by talking to potential clients on the phone and subscribing to the same publications. In ...
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08.30.09How To Get Your Clients To Sell For You: Fueling ReferralsReferrals are hands down the best kind of lead you can get for your business. Most computer consulting companies survive off of referrals and word of mouth marketing, but few do anything to fuel more than what they get naturally. This is a huge disservice they are doing to themselves, because referrals are easy to establish, easy to automate, and VERY profitable. Just like with all of your marketing, you must create a systematic process to cultivating referrals. Even if you are already asking for referrals from your clients, imagine how much MORE business you could secure if you were aggressive ...
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07.27.093 Ways To Triple Revenue From Your Existing IT ClientsI'm sure your #1 concern right now is increasing revenue. With the economy tanking, everyone is looking for easy, sure-fire ways to bring in more business. Yet, I see most computer consultants focusing all of their time and effort on securing new business while their existing business is barely being tapped into. One of the most successful marketing campaigns in my Computer Consulting Business In-A-Box actually focuses on tapping into your established clientelle and extracting more money out of them through creative add-on services and referral campaigns. Don't fall into the trap of thinking that now that you've serviced a client, you can ...
WHO IS RYAN KRISTOPHER?
The go-to expert on helping computer technicians startup, run, and grow their own profitable computer consulting business, even when they lack the time, money or marketing talent..
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