Computer Consulting Marketing Advice By IT Marketing Guru Ryan Kristopher
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smart business
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10.04.09Step 2 To Getting Your Name Out There: Your Unique Selling Proposition (USP)The most effective strategy to growing your computer consulting company is to develop your unique selling proposition (USP). A USP is an “age-old” concept, but it works. A USP answers the question, “Why should I choose you over your competition?” The Dangers Of Not Having A Solid USP The reason a USP is so important is because if you can’t tell somebody or convince somebody in a short statement why you are better than your competition then they can’t differentiate the two of you, and you become "more of the same". When you are the same as your competitor your service becomes a commodity – ...
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09.28.09“Which IT Certifications Should I Get?”The IT certifications you may or may not need will dramatically depend on what market you are targeting and what services you are offering. Home-User Market Certifications are most important for establishing credibility, so if you are working with home-user clients, at the very least, you are going to want to be A+ certified. Small Business Market If you are working with small businesses, it gets a little tricky because you have many different certification options to choose from. Many software and hardware vendors offer certifications with their products. When choosing which vendors to support and specialize in, you should also strongly consider ...
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09.19.09“How Do I Target The Right IT Markets?”When starting your business, the last thing you want to do is arbitrarily pick your services and your target market without doing any research up front. Just picture yourself a year down the road, not having researched your target market, only to find out that after spending thousands of dollars in marketing and months of hard work that there are just not enough potential clients in your area to sustain your business. Or, maybe you find out that there ARE enough potential clients in your area but that they simply don't have the money or NEED for your services that ...
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09.17.09How To Manage Your Finances When Starting A Computer BusinessFirst and foremost, I don’t recommend going into business for yourself until you have at least four to five months worth of capital to pay your bills. A Great Start-Up Alternative If You Don't Have 4 to 5 Months Of Capital The best set-up you can use when cash is tight, and I have a lot of clients who do this, is to work a second job while you are starting up your computer business. You should already know by now that you cannot and should not TRY to establish a worthwhile business overnight. It's simply not realistic. What You Need To Know ...
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09.14.09How Much Experience Do You Need To Start A Computer Consulting Business?The IT industry is pretty unregulated, so anyone can start their own business, but the number one thing you need to have to get started is the confidence. Number two is experience. You have to be confident and feel that you are an expert at some level with a technology business. If you’re going to get started and you’re new to technologies that you want to study and specialize in, then you are going to want to take some time learning the basics of computer hardware and software troubleshooting. You will also want to start out focusing your services around the ...
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08.30.09How To Get Your Clients To Sell For You: Fueling ReferralsReferrals are hands down the best kind of lead you can get for your business. Most computer consulting companies survive off of referrals and word of mouth marketing, but few do anything to fuel more than what they get naturally. This is a huge disservice they are doing to themselves, because referrals are easy to establish, easy to automate, and VERY profitable. Just like with all of your marketing, you must create a systematic process to cultivating referrals. Even if you are already asking for referrals from your clients, imagine how much MORE business you could secure if you were aggressive ...
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08.21.09Starting A Computer Consulting BusinessStarting your own computer consulting business can be a very profitable and rewarding business venture to get into, but before you make the jump into self-employment, make sure you consider the following decisions you'll need to make to start-up your company. Pick Your Legal Structure One of the first things you must decide is what legal entity you want to establish for your business. It's important that you pick the right one for your situation because choosing the wrong entity structure could cost you thousands of dollars in over (or under) paid taxes, yearly fees, and liability. There are five distinct business ...
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08.20.09Recession-Proof Your Computer Consulting BusinessIt's true that economic recessions result in downsizing and poor consumer spending in practically every major market. As the economy tumbles, it can seem daunting to take risks in business, especially when all you hear about in the news is how businesses are closing up and money is scarce. But don't believe everything you hear! The truth is, poor economic conditions are the BEST time for small business owners and start-ups to get in on the game and leapfrog their competition! While huge corporations are stuck with mind-boggling overhead and klunky business models to manage, fresh start-ups use nimble business strategies and innovation to become ...
WHO IS RYAN KRISTOPHER?
The go-to expert on helping computer technicians startup, run, and grow their own profitable computer consulting business, even when they lack the time, money or marketing talent..
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