On , In Social Media, by Ryan Kristopher
I love how Dr. Edison of New Haven, CT has grown his computer repair Twitter following through a mixture of thought-provoking personal and business tweets, while sprinkling in a few “Twitter only” promotions.
On , In Social Media, by Ryan Kristopher
Today I received an inquiry from Chief Executive Magazine to discuss how involved CEOs should get, personally, in social media, now that their companies almost without exception are diving deeply into it. I find the topic to be a controversial one among my peers and so I’m setting the record straight.
Let’s be real. The computer repair industry is stiff, stale, cold, and just plain boring. I look around at the companies online that service computers and I see mostly corporate speak, plain-Jane descriptions of their services, and long, tireless lists of certifications. It’s no wonder I have to drink coffee when I’m reviewing these sites.
On , In Social Media, by Ryan Kristopher
A reporter recently sent me an inquiry about how business executives should approach social networking websites. I get this question a lot from my computer repair business owner clients.
On , In Social Media, by Ryan Kristopher
If you’ve been implementing old tricks (like posting long lists of keywords at the bottom of each of your webpages and changing the colors to blend in with the background, or subscribing to link farm systems), Google caffeine will sniff you out. If you’ve been practicing good, honest SEO on your website and focusing on delivering quality, relevant content to your computer repair readers, than you may experience an increase in traffic in the coming months!
On , In Social Media, by Ryan Kristopher
The key to growing your business brand on LinkedIn is to establish yourself as a leading computer repair expert. The following tactics will assist you in building relationships, growing your brand awareness, and expanding the number of incoming qualified computer repair leads.
On , In Social Media, by Ryan Kristopher
If a picture speaks a thousand words, then a video certainly adds a good few more on top of that. One area in which video is invaluable is the “how-to” instructional that takes a diagram, recipe, or list of steps and brings the topic to life. A bad how-to isn’t worth the pixels it’s rendered with, so we quizzed Tom Laidlaw, CEO of VideoJug.com — a site dedicated to how-to videos that stocks over 125,000 of them. He shared some dos and don’ts for the format.
As a computer consultant you can increase your business and set your company apart from your competition by creating and sharing free Youtube instructional videos on various “How to” topics.
Get a crash course on maximizing web 2.0 and learn how to leverage social networking sites and tools to market your computer repair services for greater profits.
