If your marketing does not seem to be effectively bringing you new business, it could be that you don’t know your prospective clients well enough. Understanding the demographics and psychographics of your prospective clients will dramatically shape your marketing and the results that follow.

The majority of computer repair firms make one huge mistake when marketing and selling their managed services that costs them from closing thousands of dollars in monthly contracts. I explain this mistake and teach you exactly how to profitably sell managed service contracts.

The key to attracting more business and stealing valuable clients away from your competitors is to do your research and begin to educate your prospects on specific areas that make you a superior choice. Security threat is one example and I lay out an insider finding on the Geek Squad’s operating practices and how you can use it to your competitive advantage.

Although the tactics that work for your site will vary depending upon your target audience, product, and site purpose, the following 10 steps are ones that I have found to dramatically increase conversion regardless of the company, customer type, or product being offered.