The Computer Consultant Marketing & Computer Repair Marketing Brief - Computer Consultant Marketing & Computer Repair Marketing Strategies By IT Marketing Guru Ryan Kristopher

Cold calling really has a bad rep. We’ve all received our fair share of telemarketing calls from lousy unprofessional sales people and so the thought of harassing our own potential clients is not appealing.

From my own experiencing  of cold calling for my computer consulting business and from implementing cold calling techniques for clients who buy my Computer Repair Business In-A-Box, I can tell you that cold calling can be extremely effective if done correctly.

The secret to cold calling is to make it more of a WARM call.

Here Are 2 Reasons You Should Seriously Consider Cold Calling:

1. Cold calling is the perfect way to find and win new business if you’re working with little to no marketing budget.
2. Cold calling gets your foot in the door with companies who may never have called you otherwise.

8 Ways To Turn Cold Calls Into Warm Calls and Close Business:

1. Join organizations that your target market belongs to.If you focus on accountants, for instance, and you join a local accounting association, when you call potential accountants up in your area to pitch them your service, you can say you’re a member of the same organization. This gives you an excuse to call and starts up conversation. You will also learn intimate details about the particular industry your prospect belongs to. This will provide you with insight into real challenges that your prospects face and may give you ideas of specific solutions you can offer to solve those challenges.
2. Make sure you are calling a targeted list where you already know problems your list is facing in their business.The best way to find out problems is to educate yourself on the industry by subscribing to industry magazines, researching industry websites, visiting industry forums and asking questions about legislation, finding out common software programs used and developing a relationship with the vendors, and learning industry terminology.
3. During the cold call, ask questions to try and expose pain points.As you expose pain points, immediately talk about your service as a solution. Then, try to close an appointment so you can solve these pain points.
4. Prepare bullet points of exactly what you are going to say on the call.You’re making cold calls not “blind calls”. Be prepared with what questions to ask, what pain points to look for, and a few topics you can bring up that will show you are familiar with their industry.
5. If nobody answers, leave a short message.Don’t ever leave a message with everything you were going to say had someone picked up. This will eliminate any need for them to call you back. Instead just leave a brief message like:“Hey Mr. Customer it’s Ryan calling. Can you give me a call back? I have a question only you can answer. My number is 555-555-5555. Thank you.”
   
6. Always do your cold calling in-house. Never outsource.Outsource Companies will never care about your prospects as much as you do. Plus, you can never be sure as to how professional (or unprofessional) they will be. These calls are first impressions you are leaving with your prospects. Do you really want some random telemarketer who could care less about your business and doesn’t know anything about your prospects, calling them up? I know I don’t.
7. Your passion HAS to show through on the call.Don’t be a dud. Let your enthusiasm shine. Show the prospect how much you care about their business and how passionate you are about what you do. This will make the call easier for you and your appointment pitch more convincing.

AVOID THESE MISTAKES When Cold Calling:

1. Don’t give away all the details about your company or product during the first call.Many cold caller’s make the mistake of barfing everything about what they are selling as soon as someone says “hello?”. Instead, you want to call, establish a relationship by talking about the PROSPECTS business (not yours) and just try to get an appointment scheduled so you can meet face to face.
2. Discover the pain, get the appointment, but DON’T GIVE AWAY YOUR SOLUTIONS OVER THE PHONE!This is a huge mistake. You never want to offer specific solutions to your prospect’s problems, because if you do this, you will negate any need for your service. Instead just peak their interest, get the appointment and stop talking!

Give cold calling a serious try. It won’t cost you anything but your time and can bring you a lot of new business. If you’d like a complete cold-calling system handed to you on a silver platter, consider buying my Computer Repair Business In-A-Box. Cold calling is one of the many marketing systems I include in the package.

Dedicated to your success,

Tweet This Post

No related posts.