The Computer Consultant Marketing & Computer Repair Marketing Brief - Computer Consultant Marketing & Computer Repair Marketing Strategies By IT Marketing Guru Ryan Kristopher

Referrals are hands down the best kind of lead you can get for your business. Most computer repair companies survive off of referrals and word of mouth marketing, but few do anything to fuel more than what they get naturally. This is a huge disservice they are doing to themselves, because referrals are easy to establish, easy to automate, and VERY profitable.

Just like with all of your marketing, you must create a systematic process to cultivating referrals. Even if you are already asking for referrals from your clients, imagine how much MORE business you could secure if you were aggressive and thorough in your approach!

So What Is The #1  Secret To Generating A Flood Of Referrals?

You’ll be surprised to know that the answer doesn’t involve slick sales letters or cute marketing campaigns. The best way to generate massive referral business is to earn it by WOWING your clients.

Here’s the thing…

If you provide good service that meets your clients expectations, they will not refer you to their friends and family. If you successfully EXCEED their expectations, deliver MORE than they expect from you, and hand them a total WOW experience, they will become super clients.

• Super clients will happily pay premium prices for your services.
• Super clients will buy from you often.
• Super clients will tell everyone how much they love your company and gladly bring you a ton of new business

So ask yourself this: Are your clients just satisfied with your work or are they RAVING about it? What can you do to blindside them with incredible service?

Case In Point: Consider The iPhone

Apple sold over 13.7 million iPhones in 2008 alone. They sold 3.7 million MORE iPhones then what they expected to sell from the marketing they put in place. Why did sales growth explode beyond their expectations without any additional effort? It’s because of the PRODUCT. The iPhone is such a “WOW” product and delivers features that consumers have never experienced before. Buyers are so impressed after they purchase and start using their iPhone that they become super clients and do everything in their power to tell their friends and family how amazing the product is and how everyone should buy one! This kind of word of mouth is free and priceless. Apple doesn’t solicit for referrals. They don’t offer affiliate marketing and cute referral campaigns. They just focus on delivering an incredible product and let the product sell itself. For Apple, this approach brought them an additional 3.7 million units sold.

To “WOW” your clients, you need a knockout punch of a unique service, an organized and systematic customer service and support follow-up plan, and marketing that educates clients on the value they are receiving. You may be delivering a “WOW” service but if you don’t educate your clients to the point that they truly understand and appreciate every detail of value you are providing them, they will not realize how much you are helping them and ultimately not turn into super clients.

My Computer Repair Business In-A-Box teaches you a “WOW” computer consulting service you can provide and comes with 1-year’s worth of “done-for-you” marketing campaigns that are designed to sell your service, position your company as unique, and educate prospects and customers on the value you are providing.

Dedicated to your success,

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